Resume

Amanda Krause

AdWords PPC Management, Display Advertising and SEO Specialist. Denver, CO

Interactive, Digital Ecommerce Marketing Specialist with Strong SEO and PPC Experience.

Results driven Internet Marketing Professional with over 10 years of hands-on experience in Internet and Ecommerce Marketing and Operations for highly competitive markets. Proven leadership and ability to deliver highly effective and measurable strategies to drive revenue growth, new customers and increase brand awareness and reputation for B2C and B2B businesses.

Strengths and Certifications

➢ Search Engine Marketing (SEO and SEM)
➢ PPC Planning, Implementation and Optimization
➢ User Experience
➢ Affiliate Marketing
➢ Email Marketing
➢ Multivariate and A/B Testing
➢ Content Development Strategies
➢ Ecommerce Merchandising
➢ Graphic Design (Adobe CS6)
➢ Customer Acquisition and Lead Generation
➢ CMS Ecommerce Platforms
➢ Entrepreneurial Spirit
➢ Uncontested drive and ambition

➢ Google AdWords Advanced Search and Advanced Display Certified
➢ Google Video Advertising Certification
➢ Bing Ads Accredited Professional
➢ Google Partner
➢ OMCP Certified Marketing Professional

Work Experience

 

SEM Specialist
AdTaxi Networks | Denver, CO
September 2014 to Present

Responsibilities

Creation, management and optimization of AdWords search campaigns for 120 small to medium business clients in the Eastern region of the United States including; Connecticut, Michigan, Ohio and New York. Extensive reporting, integration and analysis.

PPC Manager and Webmaster
PPC For Small Biz | Boulder, CO
September 2013 to July 2014

Responsibilities

PPC Manager and optimization of client accounts utilizing AdWords, Bing AdCenter, Facebook, LinkedIN and Twitter PPC platforms. Webmaster, SEO, optimization and social media management. Telecommute Position.

Marketing Strategist
Google via Aerotek | Mountain View, CA
April 2013 to August 2013

Responsibilities

Customer acquisition strategies for Google’s B2B products, execution of large-scale AdWords campaigns targeting small business customers to a worldwide market. Management and optimization of campaigns with heavy emphasis on tracking and reporting. Contract position.

Ecommerce Internet Marketing Manager
Shades Shutters Blinds | Castle Rock, CO
November 2012 to April 2013

Responsibilities

Provide leadership, strategic direction and management for all Search Marketing channels including paid search, SEO, product feeds and comparison search engines, display and remarketing design and implementation, email and social marketing including contest creation and marketing. Responsibilities include growing qualified website traffic, identifying and defining digital content to support customer needs and improving marketing and reporting processes. Remote position.

➢ Improved Ecommerce conversion rate by 1.5% while reducing overall spend by 35%
➢ Improved overall ROAS trend from .60 to over 2.50 for paid marketing channels

Business Development Coordinator, Internet Marketing, SEO, Web Design
PreciseCast – Commerce City, CO
June 2011 to November 2012

Responsibilities

WordPress website development and maintenance. AdWords campaign management, SEO, SEM management, content writing and business development based on incoming website leads and quote requests. Contract position.

➢ Increased RFQ conversion by over 10% while reducing paid marketing channel cost by over 50%.
➢ Developed website to increase RFQ conversion and improve overall company SEO to reduce spend.

Ecommerce Management and Marketing
Open Door Clothing | Colorado Springs, CO
April 2002 to June 2011

Responsibilities

Conceived and developed a worldwide Ecommerce resale fashion boutique. Business started in 2002 but incorporated in 2006. Photography and graphic design for a vintage clothing online resale boutique. Magento, Shopify, 3DCart, CMS, mobile integration SEO, SEM, Ecommerce content writing and paid and organic social marketing. Email campaign design, launch, reporting and subscriber growth. AdWords setup and management. Sold company in June 2011.

➢ Developed solid SEO, Email and Social Marketing strategies to develop business.
➢ Developed processes in Business Management for Ecommerce and two Brick and Mortar Locations.

Office Manager
AZ Reproductions | Pueblo, CO
October 2009 to March 2011

Responsibilities

Office manager, web master for screen printing company. Customer files, accounts payable/receivable, QuickBooks and manual bookkeeping, banking and reconciliation, filing, payroll and scheduling. Resigned due to company split.

 

Education

BS in Internet Marketing
Full Sail University
Salutatorian
2012 to 2014

Associate of Applied Science Degree (AAS) in Interior Design
Arapahoe Community College
1995 to 2000

Skills

Internet Marketing, ecommerce, email marketing, social media marketing, Facebook API, AdWords, PPC, Omniture, Site Catalyst, Analytics, ROI Reports, ROAS Reports, Excel, Word, MSOffice, Outlook, PowerPoint, Adobe Creative Suite, Photoshop, Illustrator, Adobe Target, affiliate marketing, LinkShare, Commission Junction, Vertical Response, MailChimp, 3DCart, Shopify, Magento, Drupal, WordPress, HTML, CSS, Landing Page Management, A/B Testing, Multivariate Testing, Unbounce, SEO, SEM, Content Writing, Blogging

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